Training

Product Knowledge is Empowering!

Essential for Quality Store Visits & Headquarter Call Success!

Vita Bug Fast Facts:

From Bug Juice America’s Original and Best-Selling Kids Drink!

30 years of leadership and product innovations

Trusted by Mom’s and Loved by Kids

Sets the industry standard for quality flavorful kids drinks

Three Great Tasting 10 Calorie Flavors – Blue, Berry and NEW Punch

Vita Bug is the 1st Functional Kids Beverage

Mom’s are looking for more healthy drinks for their kids

Vita Bug is Packed with 100% of Kids Daily Vitamins & Electrolyte Needs

Buffered for kid’s digestive systems

No synthetic Sugars added – Stevia!

Shelf Life is 9 months printed on each bottle in “Born on Dating” style

Knowing these Vita Bug Fast Facts will make for more productive sales calls by making your pitch more natural and NOT READ as a SCRIPT!

Bug Juice Retail Store Call Guidelines

Introduce yourself to the Store Manager or Person in Charge

• Make good eye contact with a firm handshake if allowed

Explain your reason for your store visit

• Normal merchandising visit
• Cold call selling in Vita Bug

Describe in your own words What Vita Bug is

• History, Flavors, Opportunities to Add incremental profits

Survey the cold vault for slow mover competitive flavor opportunities

• Check code dating and rotate
• Get a reorder on OOS and low inventory items
• Add Vita Bug POP (have samples)
  • Cooler Racks, Shelf Strips, Electrostatic Stickers, Reorder Reminders, etc. etc. etc.

Sell-in New Flavors if possible – ASK for THE ORDER

• Suggest space per slow competitive flavor trade outs
• Vita Bug Average annual movement in approx. 49-52 cases

Remind the Store Manager of Distributor Deals and provide surveys/deal sheets

Upon leaving the store ALWAYS –

• Thank them for their business!
• OR
• Just say THANK YOU!

Vita Bug Retail Headquarter Store Call Guidelines

ALWAYS Survey a 5-6 of the prospect stores before your appointment!

• Knowledge of store sets and product assortment/pricing is critical
• Tell the Buyer you visited his stores with your insights during the call
• Get a feel for the buyer’s interests, background, likes & dislikes
• Be prompt and on time

Introduce yourself to the Buyer

• Make good eye contact with a firm handshake if allowed
• Small talk is important especially on the 1st call

Explain your reason for your store visit

• Normal merchandising visit
• Cold call selling in Vita Bug

Describe in your own words What Vita Bug is

• Your presentation should be concise
• History, Flavors, Product Spec’s and Opportunities to Add incremental profits

Your Pitch: USE visuals….

• Specific with a concise plan with sales reports/examples/success stories as backups
• Show Vita Bug Samples and POP (have samples)
  • Cooler Racks, Shelf Strips, Electrostatic Stickers, Reorder Reminders, etc. etc. etc.
• Sell-in New or Add New Flavors
  • Suggest space per slow competitive flavor trade outs
  • Vita Bug Average annual movement in approx. 48-52 cases
  • Introductory Offers and On-going promotions as needed
• Remind the Store Manager of Distributor Deals and provide surveys/deal sheets

Upon leaving ALWAYS – Review the meeting and to do list….reports, data, whatever

• Thank them for their business!
• OR
• Just say THANK YOU!